Lawyers might best be described as smart people who don’t know how to find a job. It’s harsh, but it’s also kind of true that many lawyers don’t make the effort to get their brand out there and make it accessible for clients. Even if your firm has a client base, how will be difficult to grow without doing advertising and marketing, and all that it entails, including creating a brand identity. Today, we’ll be discussing brands and logos. What makes them good? What makes them bad? And how can you use them to subtly convey your firm’s defining characteristics and implant those characteristics into clients’ minds?