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So, some intrepid fans put together some sample Big Ten logos that are better than the official new B1G logo: http://blog.mycroburst.com/big-ten-logo-design/

I’ve gotta say, that one above on the left is pretty much exactly what I think is the ideal logo for the new 12-member Big Ten Conference.  (If you can’t see it, the “N” and its underline form the vertical number 12.)  Moreover, the logo on the left has a MUCH better color scheme: the navy blue is much more professional and stoic than the, frankly, X-TREME electric blue in the official logo.

I’ll pose the question again: why on earth did the Big Ten pay someone millions of dollars to come up with a logo that’s not as good as one someone came up with for free?